K-POP 3rd Gen
The era when K-POP, powered by social media and streaming, reached US charts and stadium stages around the world.
2012–2017 · 19 acts

- · PSY's 「강남스타일」 drew global attention, and groups went on to try the US market.
- · Direct communication with fans via social media and live streams became part of everyday life.
- · Project groups born from audition shows became hugely popular.
Group 18
Solo 1
Ad
Key events of this era
- 2012PSY released '강남스타일', sparking a worldwide horse-dance craze.
- 2012The '강남스타일' music video became the first in YouTube history to surpass 1 billion views.
- 2013BTS debuted under Big Hit Entertainment.
- 2016YG's BLACKPINK debuted in August.
- 2017BTS won Top Social Artist at the Billboard Music Awards, becoming the first Korean group to win an award at the ceremony.