K-POP 3rd Gen

The era when K-POP, powered by social media and streaming, reached US charts and stadium stages around the world.

2012–2017 · 19 acts

  • · PSY's 「강남스타일」 drew global attention, and groups went on to try the US market.
  • · Direct communication with fans via social media and live streams became part of everyday life.
  • · Project groups born from audition shows became hugely popular.

Group 18

Solo 1

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Key events of this era

  1. 2012PSY released '강남스타일', sparking a worldwide horse-dance craze.
  2. 2012The '강남스타일' music video became the first in YouTube history to surpass 1 billion views.
  3. 2013BTS debuted under Big Hit Entertainment.
  4. 2016YG's BLACKPINK debuted in August.
  5. 2017BTS won Top Social Artist at the Billboard Music Awards, becoming the first Korean group to win an award at the ceremony.